Kind of a moot point...the number one online game in the world (based off of financial success and general popularity) has over 10-11 million players and on top of the sub fee they run a shop with optional purchases like mounts/pets and other convenience type options like server transfers, race changes, and name changes. Their income from these features alone is nothing to scoff at, regardless of there already being a subscription fee.
Blizzard does both and they are on top by a sheer landslide.
A game will be popular if it's a quality game, it has little to do with f2p or p2p.
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