Except it's not a joke and it's fully intended by SEGA. Their big mistake is in not understanding how heavily connoted the word "Loser" is. It's only used here to refer to Luther being defeated and his plans thwarted, causing him to go haywire, as a "sore loser" instead of meaning " being a failure" which is ironically how the word is mostly used. But they definitely meant for the Falz name to be Loser, if only to go with the other Falz names "Elder" "Apprentice" "Persona" and "Double"
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