Interview with Sega America VP of Sales & Marketing, Alan Pritchard

MCVUK has posted a recent interview with Sega America's newly appointed VP of Sales and Marketing, Alan Pritchard. In the interview, Pritchard talks about Sega's western re-structuring, as well as their new push toward digital distribution.

When asked if Sonic 4, an episodic Sonic sequel scheduled to hit XBLA, PSN, and WiiWare this summer, was representative of Sega's new digital direction, Pritchard said the following:

"As you can imagine, we’ve got a locker full of great IP from old Sega formats that we can potentially bring to market.

Strangely, the packaged goods side of the business are screaming out for a packaged version of Sonic 4. So it is interesting to see that some of the titles we plan to release on digital, will have great appeal to the other side of the business.

There are a number of digital releases that we have slated for the next 12 to 18 months, most of which haven’t been announced yet. As you can imagine, there’s a world of old Sega IP that we can bring to market."

Hopefully, this means we are in for some interesting news at E3 this year. While it would be great to see another Phantasy Star title coming down the pipeline, there are also a number of great Dreamcast titles and other IP that have been long overdue for a comeback. Have any predictions of your own? Hit the comments and let us know.