Think about it.
They are nothing but shiny trinkets that do nothing. The only reason to own, lets say an iPad or some bling is so show off. They both cost a shitload, but gold has the distinct ability to reatin its value, where as Apple products will lose value the minute you buy it, then exponetialy devalue as soon as Steve Rimjobs announces the new 3gturbomaxGu2edition the minute after you buy it.