Mario was children game in the past, and until now, those children grown up, so it doesn't be children only anymore. It is like an old mascot.
For "choice of word" I know that just children is not very accurate theme, but there is no more better way I can think of to describe this kind of design. It look like children no matter they draw adult or children character, so I say "children style" it should be good enough.
you are not attached into this game by the design anyway, I can see that most people here are all into this game because they are PSO-fan group (1 of the major group that they will hit the market for)
However.. Why would they rely on old-fan base along? they want more customer! so they want to bring new children to play this game. There is nothing wrong on trying to bring more customer.
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