Not exactly, it's just that the game series itself hasn't presented itself much within the last 10 years or so since PSO.
Doesn't neccesarily need to be put aside as a surprise, but you could focus more on the game play, as some players like myself, are interested in what it offers, besides shiny weapons and a large array of clothing to choose from. Some of us would like to know how well the games combat is compared to most others and why we should give it a try.
The anime art style chosen for this game is already done, and well you can't judge a book by it's cover. You need to be more in-depth with other things too, like how well is the story? Is the game's replayability high? Will there be a continuation of the game?
Little things like that will probably draw in more potential players.
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