Because if they're going to target the US Market, they want to cater to their holidays to make them feel more involved as it's probably the biggest country based market (rather than continent based market such as Europe) in the world. Also as it's been popular in the US (just look at how many were in the alpha and applied for the beta) it makes sense to target them as another market as the US, UK and other EU Countries will probably make half of their profit from the game, if not more.
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