More people are starting to play es for real. I noticed this as soon as I clear the normal difficulty run - and I'm immediately put into rank 82k for that one run - previously I would see somewhere in the 40-50k just for first run. That said, I ended the session somewhere in the 3k range.
As for why they're doing it? Probably for levelling purposes, money purposes, extreme receptors - an EM session can easily provide all that.
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