Hit me up anytime Neddy!
The 7/11 PSO2 cards have a PIN-code on the backside of them (this code only works after the card has been bought, so scratching the cards in advance doesn't work here) and always come in the value of 2000AC (2000円). To activate them, simply log into your PSO2 page, head to the Charge AC part and select the Phantasy Star Pre-Paid Card option. When the PIN code has been entered, you'll also receive a mail in which your 711FUN & *Weapon Camo is located.
These cards are sold on every 7/11 store throughout Japan, though keep in mind that they might be sold out on some places around the popular neighborhoods.
As for the SEGA Kuji (lottery), I have a feeling most of the stores will be sold out on the items in March, since it starts on Feb the 12th. But fret not, one is pretty much always able to find 2nd hand/pre-owned goods and figures from the latest lotteries around various stores in Akihabara. If you're unfamiliar with where to look, I'd suggest K-Books Akiba or other similar stores that sell lots of 2nd hand merch.
As a follow up on that, in Akihabara there isn't really any particular store that sells only PSO related stuff, although there are COSPA stores (the clothing brand) where you can find some of the PSO2 apparel, key-chains etc.
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