It does look like aiming shot to me as well. I gotta say by the way, this really does look like crap from what they've shown. It reminds me of the Black Rock Shooter anime with how little of it appears to actually be about the subject matter.

If it ends up involving a separate game world etc. or some kind of trapping into the MMO, then fine, I think there's something to go off of. But nothing really seems to imply that to me from what was shown.

I can't say I expected it to be good, but its a disappointing first look to me nonetheless.