It's more of a marketing scheme to get "all" people (not just new players) more focused on participating in EQs and grinding so that they see the limits/cool-downs and start buying into the AC/Star Gem craze to speed up the game even more. Ever wondered why the tutorial mission now drops a rare at the end? Or how about that 15,000 EXP Ticket you start with? The introduction of "NT" weapons? It's to give all people more incentive to jump straight into the EQ simulation than play and enjoy the rest of the game at their own pace. The latter doesn't make enough money for SEGA, and they noticed that with Episode 3 (which added a dearth of new content you could honestly enjoy freely).
All F2P/B2P MMOs & Online RPGs do it nowadays. It's a simple-but-proven method that just works better for these game models. Most people never even take notice of the subliminal messaging in the woodwork, but I do guess you have to be pretty analytical to notice such trends in the first place.
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