It involves doing the following:
1) Lots of FUN scratches to have healthy supply of My Shop passes, enough to be able to have your shop open 2-3 times per month.
2) Lots of EQs in order to get many weapons and especially units with great affixes.
3) Post items to be sold by undercutting so that your items sell fast. Make sure to replenish the items in your Shop as soon as there is room in order to maximize profit.
Some players will suggest creating fodders for other players to use, but I personally do not do it. Remember, selling 100 items for 500k each is the same as selling 5 items for 10 million each. And units of 6+ affixes with Glares do sell for over 500k.
Finally, you have to remember that the reason many fodders sell is because players do not go the length to build those themselves. But if your intent is to gather meseta in order to buy fodder, then it's preferable to directly build fodders yourself.
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