Yes they are. And what makes it even sillier is that they have Atlus. If anybody, under SEGA, knows *how* to localize and sell a game for a profit, it's them. They have it easier than ever before, to do it. They could just throw it ATLUS's way and be done with it.
Now some may say, "It might profit, but maybe not enough to get SEGA's attention on the first release."
Thing is, it's still positive income and does something WAY more important than simply profit from a single game release. This is to hopefully reverse the "so obvious it hurts (but can't even fathom how SEGA business leaders can't see it for decades)" issue of how they let stagnation of popular licenses (in certain territories) effectively kill off their profit streams. The reason why more successful companies (with popular franchises) stay as successful as they do, is because they keep releasing games within enough franchises to keep them relevant. What hurts me, as a fan, more than anything is that another one of my favorite franchises is being allowed to die just because the company stopped caring about it.
They are almost like an opposite sketch compared to Atlus and NIS. Two smaller companies which have less amounts of popular licenses, but grew a fanbase from Niche titles, remembering to keep them relevant with new international releases to the point that they command more excitement and purchases than a slew of SEGA titles that *used* to have international popular acclaim. If SEGA is saying they are learning from Atlus, let's start seeing some results.